Financial Services

The phase of consolidation which the financial services sector, and in particular the banks, are going through, is the most unmistakable sign of the industry's change. Demanding and informed customers who are sensitive to prices ask the once powerful service providers to develop a new way of thinking.

One of the numerous challenges is to use new media such as the internet as a channel to the customer, instead of seeing them as a menace to the company. Another opportunity, provided by the relevant systems and processes, is to solicit customers with respect to their often highly sophisticated product portfolio and to simultaneously guarantee the uniformity of the sales approach.

Sensix lends its support to your CRM initiative and to the target-oriented implementation of the CRM processes which are required in your sector , e.g.

• Comprehensive customer data management
• Multi-dimensional, future-oriented "what if" queries
• Simple implementation of target group marketing
• Multi-channel management
• Customer value management
• Simple integration of credit rating

Your advantage

• Differentiation through individual sales approach
• Increase customer loyalty, prevent migration
• Use of cross selling potentials
• Efficient allocation of internal resources (according to customer value)
• Increase of sales approach frequency

References

With the experience acquired in numerous financial services projects (e.g. Raiffeisen Leasing, the Austrian Volksbanken AG), Sensix is the select CRM partner in the banking and financial sector Our references