Media

The economic situation, the over-fragmentation of individual media, the "problem case internet" and the continuously changing customer wishes do not only make the growth of the media industry more difficult, but also endanger the profitability of many traditional publishers and media houses.

In this difficult market situation, Sensix supports you in lowering process costs and at the same time upholding your service quality or even to improve it.

We are able to do this with a common CRM initiative and the introduction of the following industry specific CRM processes:

• The administration of customers and interests
• Visit planning
• Complaint management
• Advertising administration
• Administration of special publications
• Making offers
• Target group marketing
• Integration of media data

Your advantages

• The transparency of your customers
• Significant shortening of the introduction duration due to industry solutions
• Within a short period of time, a CRM project is introduced to you and at fixed calculable costs
• Exhausting cross selling potentials
• reporting on all sales and marketing activities

References

With the experience of numerous projects in the media industry (e.g. Axel Springer, Braunschweiger Zeitungsverlag, Tiroler Tageszeitung) Sensix is the designated partner for CRM in the media branch. Our references