27.10.2011

DOKA receives CRM Best Practice Award in silver

Every year the best customer relationship management (CRM) projects are awarded at the CRM Expo in Nuremberg. This year the Doka Group, an international provider of formwork system technology, received this prize in silver for its CRM system advancement, which was achieved in cooperation with the CRM full service provider Sensix.

---

Vienna, 6th October 2011. Yesterday the annual award ceremony for the most successful CRM projects, which are supposed to serve as benchmarks in the whole industry, took place at the CRM Expo in Nuremberg. The CRM Best Practice Prize was awarded in the two categories ‘CRM implementation’ and ‘CRM advancement’ in bronze, silver and gold. The Doka Group, a worldwide leading company in the area of formwork technology with over 5300 employees in 70 countries and 140 locations, received the 2nd prize for its ‘lively’ CRM advancement.

Rudolf König, member of the managing board for marketing & sales at Sensix: “A modern CRM project is not only about implementing a CRM software for the customer, but it is about viewing the whole CRM of the customer’s company as a ‘living organism’ that adapts to the circumstances of the company, the total market and the industry market in which the customer is operating.” The full service provider Sensix has supported the whole CRM evolution of the Doka Group with precisely this approach. Beginning with the requirements analysis and the planning of the different stages up to the national and international rollouts – Sensix has ensured a smooth market launch in 23 countries in 11 different languages.

The starting shot for this project was given in 2006. Owing to the rapid expansion and internationalisation of the Doka Group, the demands in the areas sales, organisation and marketing increased. The originally decentralised sales system and the present infrastructure could not cope with this. In order to respond to customer wishes efficiently and with high quality, a new CRM system was developed on the basis of update.seven.

Fundamental for the success of the project was the involvement of all parties concerned and the development of a central infrastructure from the beginning onwards. As a consequence, sales gaps could be closed and productive teamwork, a higher amount of actual time invested into sales, and increased proximity to customers could be achieved.

Parallel to the analysis of the old system, Sensix has created campaigns and training programmes for marketing and organisation with the objective of continuing to work in a well-structured and efficient manner. Those take place on an ongoing basis in the form of workshops, e-learning and train-the-trainer seminars.

Also the sales department has experienced innovations through the implementation of a sales management cockpit (‘Sales Desktop’), a project pipeline, and an opportunity management. These measures allow the management board, the commercial department, and the engineering department to gain a central view and to make inferences with regard to customers, projects, internal resources, activities and requirements. Due to the development of a separate CRM department within the company, CRM has achieved a special status and acts as an international department within the Doka Group.

About the CRM Best Practice Award

The CRM Best Practice Award is granted annually at the CRM Expo in Nuremberg by the organisers asfc and the marketing and sales magazine acquisa. The jury consists of international CRM experts. The prizes in gold, silver, and bronze are awarded in two categories: ’CRM implementation’ and ‘CRM advancement’.

About the Doka Group

With more than 140 sales and logistics locations in more than 70 countries, a high-output in-house production, and approximately 5300 highly qualified employees, the Doka Group is one of the worldwide leading companies in developing, manufacturing and distributing modern system formwork technology.

The Doka Group’s wide range of services encompass high-quality formwork components, economically optimised wall and slab formwork systems, as well as falsework, high-performance climbing and automatic climbing formwork, and complete formwork solutions for the construction of tunnels, bridges and power plants. Comprehensive services ensure a smooth and efficient work progress in every stage of the project – regardless of size and level of technical complexity. 

About Sensix

Sensix is a European full service provider focusing on customer relationship management (CRM). With locations in Frankfurt, Hamburg, Munich, Vienna and Zurich, the company supports more than 300 national and international enterprises in their CRM initiatives in up to 24 countries. Today, Sensix is counted among the largest dedicated CRM service providers in Central Europe.

Sensix focuses on medium-sized and international enterprises in Central Europe, and supports them in the whole value chain of the customer relationship management – ranging from business consulting and development of CRM strategies to the implementation of CRM software solutions of various producers including Microsoft, salesforce.com, SAP and update (as well as their software-as-a-service products), from data management and improving data quality to the complete operations management and outsourcing of the CRM application. For more information please visit www.sensix.net

---