27.04.2010

iPad establishes itself in the world of business – Sensix discovers the potential in the area of CRM

Together with Lead Customers the CRM full service provider Sensix works out possible fields of applications of the iPad within sales. The goal is to further increase efficiency and clout in the field service.

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Munich, 27 April 2010 – An intelligent application of mobile devices allows a lasting improvement in efficiency and effectiveness of marketing and sales and field service. According to the CRM specialist Sensix, the Apple iPad - similarly as already the iPhone - takes a pioneering role in this area. Because of this, the company tests the possibilities for using CRM on the Apple device even before the official market launch of the iPad in Europe.

Sensix receives great interest, above all from companies in the areas pharmaceutical industry, fast moving consumer goods (FMCG), and construction supplier industry. Companies whose sales force conduct more than five customer meetings per day show an enormous potential for efficiency in the preparation, execution and post-processing of visits. Through the use and application of mobile devices like the iPad a number of actions (appointments, reports about visits, administration of open issues, or spontaneous suggestions for visits) could be carried out in a significantly shorter time.

The relevant CRM technologies Microsoft Dynamics CRM, Oracle on Demand, salesforce.com, SAP CRM and update.seven have been already tested on the iPad. First concept and implementation projects with Lead Customers in Germany, Austria and Switzerland have already been set up and, according to Wolfe W. Diener - executive chairman of Sensix AG (plc), they enjoy considerable popularity.

"Sensix is an innovative partner in the area of CRM and thus it goes without saying that we are at the forefront as far as testing, evaluation and further development of technical possibilities are concerned", claims Diener. "Also because of this we have been the first to carry out comparative tests with the iPad in order to adapt the particular solutions to the mobile processes through the iPad."

About Sensix:

Sensix is a European full service provider focused on Customer Relationship Management (CRM). With locations in Frankfurt, Hamburg, Munich, Vienna and Zurich, the business supports more than 250 national and international companies in their CRM initiatives in up to 24 countries.

Today, Sensix is counted among the biggest dedicated CRM service providers in Central Europe. Sensix focuses on medium-sized and international enterprises in Central Europe and supports them in the whole value chain of the Customer Relationship Management - ranging from business consulting, development of CRM strategies and the implementation of software solutions of various producers including Microsoft, Salesforce, Oracle/Siebel and update (plus their Software-as-a-Service products), from data management and improving data quality to the complete operations management and outsourcing of the CRM application. For more information please visit www.sensix.at.

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