08.07.2010

Huge Success: Sensix Solution Days 2010 in Munich

After two information days around the topic of CRM Sensix plc is pleased with the outcome of this event.

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Munich, 5 July 2010 – During the two Sensix Solution Days Sensix plc offered a comprehensive overview of the topic CRM: The numerous participants enjoyed an extensive information programme in pretty full conference halls. Neutral Sensix advisers presented CRM solutions of renowned producers (Microsoft, Oracle/Siebel, salesforce.com, SAP and update) and compared them, conducted expert discussions, organised extensive CRM workshops, and gave insights into some best-practice examples of their customers. First class presentations held by guest lecturers completed the informative programme.

The event's focus was on the discussion of the objectives of CRM projects and the definition of their success factors. Moreover, trends in the field of CRM were discussed. Those included the topics Mobile CRM and Social CRM. A highlight was the keynote by Martin Gutberlet, regional vice president/managing director of Gartner Germany Ltd., who inspired the interested professional visitors with his presentation "CRM: Quo Vadis?" on the topic of customer experience. Martin Gutberlet explained: "CRM is not a software but an investment into customer relationships. The software is only a means to an end, which is unfortunately frequently forgotten. With regard to this, the Sensix Solution Days provide a very good overview across different sectors and technologies."

In his keynote guest speaker Martin Bayer, editor of the magazine COMPUTERWOCHE, put particular emphasis on SaaS (Software as a Service) and Cloud Computing. He said about the Sensix Solution Days: "Today it is extremely difficult for customers to identify the right CRM solution for their company. Unfortunately, most providers mainly present the features of their software, regardless of the fact that CRM is actually very company-specific." Therefore, during the Sensix Solution Days users are first informed about issues like CRM strategy, CRM acceptance and the use of CRM, and on the second day software of the leading software producers is presented to them. Through the combination of these two days Sensix offers a solid basis for making decisions for all participants.

Further speakers of the event were experts from the field of CRM, for instance Dr. Tobias Carstensen from Brenntag plc and Axel Schnabel from Marketperformance Ltd. Stephan Kretschmer, retired brigadier, clearly presented in his speech the most important aspects that companies have to consider when introducing CRM in order to incorporate also the employees in their team.

The participants' feedback was very positive. "This event is definitely recommendable", claimed Norbert Klausnitzer, IT-manager at Siemens plc. "Thank you very much. That was an excellent workshop with a perfectly organised programme", wrote Manual Kössler, business development manager at Grass Ltd., on the next day. Moreover, Ingmar Blum, marketing & sales director at Zumtobel plc, affirmed: "The event has lived up to all my expectations. It was a perfect combination of practical examples and exchange of experience, expert talks, and workshops."

Rudolf König, member of the board for marketing and sales at Sensix plc, spoke about the successful realisation of the first Sensix Solution Days: "We are very happy about the consistently positive feedback of the participants and we regard this as an indicator for our reputation as an expert for CRM on the market."

About Sensix:

Sensix is a European full service provider focused on Customer Relationship Management (CRM). With locations in Frankfurt, Hamburg, Munich, Vienna and Zurich, the business supports more than 250 national and international companies in their CRM initiatives in up to 24 countries. Today, Sensix is counted among the biggest dedicated CRM service providers in Central Europe.
Sensix focuses on medium-sized and international enterprises in Central Europe and supports them in the whole value chain of the Customer Relationship Management - ranging from business consulting, development of CRM strategies and the implementation of CRM software solutions of various producers including Microsoft, Oracle/Siebel, salesforce.com, SAP and update (plus their Software-as-a-Service products), from data management and improving data quality to the complete operations management and outsourcing of the CRM application.

For more information please visit www.sensix.net.

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