05.02.2010

Success factor subscription:

Sensix strengthens customer management of the Nordwest-Zeitung (German regional newspaper) through new CRM software

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Martinsried, 01.02.2010 – The competition for customers becomes increasingly stronger on the newspaper and media market. Everyone competes with everyone – newpapers among each other, the print media with the internet. Therefore, it is crucial for print publications to attract, gain and maintain subscribers, and to do that as efficiently as possible. In this matter the Nordwest-Zeitung relies on an experienced partner. Sensix AG (plc) implemented the customer management solution update.seven especially for the acquisition of new subscribers and their maintenance. As a full service provider focussed on CRM, Sensix has already successfully supported more than 250 national and international companies in their CRM initiatives.
"The decision for Sensix and update.seven was taken after a complex selection process", explains Dörte Schole who is responsible for the database marketing at the Nordwest-Zeitung. "Sensix convinced us through its wide experience in the media sector. The software offers high user friendliness and functionality, and of course, also the costs for the implementation were a decisive factor."
The newly implemented software by Sensix processes address handling, acquisition of new customers, and customer service; the database comprises data of prospective customers and subscribers. Altogether ten users currently access the data stock of addresses at the Nordwest-Zeitung – for post-processing of trial subscriptions, maintenance of address data, and advertising campaigns for attracting new readers as well as for improving customer loyalty. The new CRM system automates these processes. "This facilitates and accelerates processing. Moreover, all customer contacts are collected in a customer history. Through selections we can then easily and quickly analyse the data. The current customers' status is visible and thus, it can be avoided that customers are addressed twice", affirms the database marketing executive.
The first conclusion was absolutely positive: "The data quality has improved substantially through the new duplicate check and through additional information about members of a household and the relations between them", claims Dörte Schole. "With regard to customer loyalty, we have to wait for a longer period of time before being able to analyse the first results." With Sensix as a partner, the Nordwest-Zeitung is now perfectly prepared for the competition for subscribers.
"At the end of the day it is only important how much money people actually want to spend in order to read my print medium. And only that will eventually also convince my advertising clients", says Nick Pöschl, supervisory board and founder of Sensix AG (plc), who knows the media industry well. "We can benefit from the experience gained from more than 30 CRM projects in the media sector. The expansion and management of subscribers' data are crucial for the success of the Nordwest-Zeitung, and we will support them in this matter with all our expertise.

About Sensix:
Sensix is a European full service provider focused on Customer Relationship Management (CRM). With locations in Frankfurt, Hamburg, Munich, Vienna and Zurich, the business supports more than 250 national and international companies in their CRM initiatives in up to 24 countries. Today, Sensix is counted among the biggest dedicated CRM service providers in Central Europe. Sensix focuses on medium-sized and international enterprises in Central Europe and supports them in the whole value chain of the Customer Relationship Management - ranging from business consulting, development of CRM strategies and the implementation of software solutions of various producers including Microsoft, Salesforce, Oracle/Siebel and update (plus their Software-as-a-Service products), from data management and improving data quality to the complete operations management and outsourcing of the CRM application. For more information please visit www.sensix.net.

About the Nordwest-Zeitung:
The Nordwest-Zeitung is the most important provider of information and communication in its area of circulation. Its business is the collection, preparation and distribution of information and contents regarding entertainment and services in its region – in printed as well as in electronic form. With a range of more than 70% in the core area and 50% on average in the entire distribution area, the Nordwest-Zeitung takes a leading position among all media in its region. The circulation is a central factor and indicator of its regional strength. During the last years the circulation has developed better than the nationwide market average.

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