CRM acceptance analysis

How do you ensure the lasting success of your CRM investment? How do I increase the acceptance of my existing or planned CRM initiative?

In the framework of every CRM initiative and above all before every introduction of CRM software the question arises as to the two most important success factors for the user – "acceptance" and "utility".

• Where is the greatest utility for the future users of a CRM system?
• What are the quick wins from the user's standpoint?
• Why should a sales employee enter valuable data into the system?
• How do I turn those affected into participants?
• How does the CRM initiative become a success?

The Method of Sensix

With a method developed especially for CRM projects, the critical success factors are first identified by means of interviews in the relevant fields. After this, the results are prioritised and aggregated with the management at company level.

There follows

• prioritisation of the A subjects for a utility-oriented implementation concept.
• the defining of the most important acceptance factors.
• the suggestion of a phase plan for the introduction or optimisation of the CRM.g.

The result is shown to the management in a final presentation and further measures are discussed together.

Your Benefits

• definition of the greatest user potentials as the basis of the implementation concept
• formulation of critical success factors and requirements in keeping with organisational general conditions
• development of an approach model for high acceptance in the specialist departments

With the CRM acceptance concept you find out more about the possible risks of your CRM initiative and how you can counteract these.