CRM data-audit

How do we improve our database? What do we need to do?

Would you like to merge different databanks or cleanse duplicates in the framework of your CRM Initiative? Are you considering whether a separate master data management project is necessary? Are you planning enrichment with market data?

With CRM Data-Audit, we will provide you with an overview of your database and point out the necessary steps.

The Method of Sensix

Regardless of whether you are consolidating an existing database or want to integrate new data pools, regardless of whether you want to have the existing customers finally cleansed of duplicates or want to integrate external address data systematically into your data bank:

Sensix analyses, advises, and implements your requirements swiftly and efficiently. The following fields are (generally) dealt with:

• data quick check (degree of filling, duplicate rate, syntax check, …) your data stocks
• target definition of increase in quality (incl. "Data Quality Index")
• master data management
• interface concept
• options for cleansing/enrichment

Your Benefits

• overview of the real quality and initial situation
• catalogue of measures for the improvement of data quality
• raising of acceptance and efficiency with increased data quality

With the CRM Data-Audit, you will find out everything you need to know about your data and how you can make lasting improvements to its quality from cost/benefit perspectives.