CRM strategy

Would you like to determine the milestones for your CRM initiative, together with your top management? Would you like to develop binding CRM guidelines consistently derived from your company and market-cultivation strategy? With our support you can work out a professional strategy for all future CRM activities, with a minimum expenditure of time.

The Solution From Sensix

The method for strategy definition has arisen from experience of over 300 CRM projects. The approach has been optimised to what is essential, so that the top management of your company is only involved at the important points, and also so that your CRM initiative receives the greatest possible momentum. We proceed as follows:

• Preparation Workshop with the Project Team
  • definition of aims
  • consultation regarding method
  • preparation of management workshop
• Management Workshop (half-day)
  • introduction: "What is CRM"
  • aims and the reasons for them
  • risks and how you can counter them
  • definition of the CRM strategy
  • milestones
• Follow-Up Workshop with the Project Team
  • fine-tuning the CRM strategy
  • processing the results
  • acceptance of the strategy by the management
  • communication to the organisation

Your Benefits

• top-down attention: the management is behind the CRM initiative
• binding for all employees who are involved
• every employee knows how important the investment is
• clear focussing: what is "in scope", what is "out of scope"?