With the help of Sensix, the first aid organisation Johanniter scored second in the CRM Best Practice Award.

In the category 'business to consumer', the CRM project of the first aid organisation Johanniter stands on the victory rostrum.

Nuremberg/Vienna, 8 November 2007. The CRM project of the first aid organisation 'Die Johanniter' scored second in the famous CRM Best Practice Award at the CRM expo 2007 in Nuremberg. In planning and implementing the project, the organisation was supported by the CRM specialist Sensix GmbH, which was responsible for supervision and support and for the implementation of update software AG's CRM solution update.seven. For the fifth consecutive time, a CRM Best Practice Award has gone to an update user, and for the forth, to a Sensix customer. The regional association of the Johanniter first aid organisation in Bavaria won the Silver Award in the category 'Business to Customer'. Other regional associations of the 'Johanniter' are currently having update.seven introduced, too. The Johanniter's CRM project serves to show once more that CRM is increasingly being introduced by non-profit organisations, says Professor Marco Schmäh, one of the nine members of the prestigious jury. At a very early stage, the charitable organisation realised that its customers and members wish to be dealt with in the same way as with a profit-orientierted company. A professional service centre and the Johanniter's exemplary change management were crucial for awarding them this year's second prize.

With 8,600 full-time, and 18,000 voluntary employees, Johanniter First Aid is the biggest German relief agency. The charitable organisation offers a wide range of services such as emergency medical services, patient transport ambulance, further education courses, care for the elderly and handicapped, meals on wheels service and home emergency calls. Due to the increase in daily-accumulating data, the regional association of the Johanniter in Bavaria in 2006 was one of the first non-profit organisations to introduce a professional customer management. The help of Sensix CRM specialists was crucial in the planning and implementation of the project. As far as the CRM solution was concerned, the choice fell on the update.seven system of update software AG. Since March 2007, 500 personnel of Johanniter in Bavaria can fall back on a uniform and updated data basis. Also in the Johanniter's service centre, the CRM solution provides valuable services: The agents have access to all current information on customers and members in real time and they are capable of entering new information themselves while they make the phone call. Following the successful roll-out of update.seven in the regional association in Bavaria, the system is now also being rolled out in the regional associations of Baden-Würtemberg and Lower Saxony. The Johanniter's federal office is intending to create around 2,500 CRM jobs across Germany by the middle of 2009.

About the CRM Best Practice Award

The famous CRM Best Practice Award is awarded every year at the CRM expo in Nuremberg by asfc, the organiser of the fair, and by the trade journal acquisa. It is awarded to exemplary CRM solutions which are capable of serving as a benchmark for other companies. The emphasis is on the software and, in particular, on the alignment of the entire company and its processes with the customers. The prestigious jury consists of internationally famous CRM specialists. The jury awards gold, silver and bronze prizes in two categories: 'Business to Business' and 'Business to Consumer'.