Vienna, 6 April 2008

Vienna, 6 April 2008. With a turnover increase by 50 percent to almost € 10 m, the erstwhile start-up company, which was only founded in 2003, is now one of the leading providers on the German-speaking CRM market. With a staff of around 80 that is working at 5 locations Germany, Austria and Switzerland, Sensix in the first years has doubled its turnover and is thus increasing considerably quicker than the total market. Depending on which analyst is being asked, the highly competitive customer management relationship market, with products around software, consulting and services, is increasing on an annual basis of 6 to 8 percent in Europe.

Nick Pöschl and Richard König founded the company at a time when CRM and many other topics relating to the IT and consulting industry were still difficult and readiness to make investments was very low. However, by virtue of its organic growth and by making targeted acquisitions, Sensix has within 5 years managed to become one of the biggest CRM specialists, exclusively devoted to the matter. Sensix is currently offering a service portfolio which starts with a consulting that is independent of technology and then goes on to the introduction of software solutions and which ends with a select or complete outsourcing of the CRM application. In the outsourcing sector, Sensix offers cost advantages of 35-45 percent compared to internal operations. These and other services are part of a comprehensive service range for the targeted optimisation of data quality, which Sensix intensively supports its customers after the initial CRM introduction project has been completed.

'Quite a number of companies have already introduced a CRM system, but are not satisfied with the use they make of it. With the experience we have acquired in the past years, the number of customers we are currently supporting in optimising their existing CRM initiative is equal to those who still face the introduction of CRM software', says director Richard König.

For its further growth, Sensix is relying on the small and medium-size business sector, where the company has made itself a name for its down-to-earth approach, but also, and increasingly so, on international companies that are extending their CRM initiatives to the German-speaking countries. 'We are experiencing a shift of paradigms. While international companies, for their CRM initiatives, were wont to rely on global consulting firms in the past, they are now looking for a flexible partner, with whom they will achieve a quick return on investment in their CRM activities', says Nick Pöschl, director of Sensix AG.

In the German-speaking countries, Sensix currently supports more than 250 medium-size and large companies. Sensix is the only company that, together with its customers, has won the 'Best Practice Award' four times. The last time it did so, was with the first aid organisation 'Die Johanniter'. In 2006, it scored together with the company Baumax AG.