How do you sustainably secure the success of your CRM initiative?

Before each CRM initiative and above all before each introduction of CRM software, there is the question about the two most important success factors "acceptance" and "advantage" for the user.

• Where is the greatest advantage for the future users of a CRM system?
• What are the quick wins for the entire company?
• Why should a sales employee enter valuable data in the system?
• How will the CRM initiative become a success?

The solution from Sensix

With the CRM acceptance analysis, the critical success factors are collected, prioritized and aggregated to the company level with a method especially developed for CRM projects. The analysis is done using interviews with the relevant professional departments. What follows

• is the priorization of the A topics for a user oriented implementation concept.
• The fixing of the most important acceptance factors.
• the suggestion of a phase plan for the CRM introduction.

Your advantages

• Fixing the greatest benefit potential as a basis for the implementation concept.
• Drawing up the critical success factors and the organizational framework conditions for the successful introduction of a CRM solution
• Development of a process model with a high acceptance in the specialist fields