The topic of data quality is even more important when you would like to maximize customer satisfaction and carry out marketing and sales campaigns in a cost efficient manner. Today data protection laws from the lawmakers also have high demands for the quality of the customer data stored in the company.

Through the high number of projects in the area of data services, Sensix has developed products, methods and interfaces which make it possible to measure data quality in a very simple manner and deduce measures for increasing the data quality according to need.

An overview of Sensix data services

Data services
Check / correct data quality	Enrich data	Data clearing
Dublicate check (& correction)	Enriching existing addresses with external data	Setting up intelligent import / export interfaces
Postal check (& correction)	Address or person qualification by telephone	Clearing through comparison with external data pools
Address check (& correction)	Regular and standardized data imports	Clearing by research team from Sensix
Online check (e.g. of telephone number, website or company name)		Comparison with "blacklists" (e.g. Robinson lists, RTR)
Checking business rules and inadmissible special symbols		Outsourcing the data management process
Creating a data quality index / enduring data monitoring		Checking the legal security of the saving of data
All services are made available cyclically or only once - directly in your CRM system

Your advantages

• Saving operating and marketing costs through minimizing the wastage
• Optimizing the customer segmentation through improved data basis
• Increasing the user acceptance through high data reliability
• Stronger customer loyalty through very targeted address
• Ideal combination of data services and legal know-how
• Development of an enduring data quality